Email Technical Producer, Trailhead Digital Services, Market

Job Category
Marketing

Job Details

About The Role

The Trailhead Email Technical Producer works within the Trailhead Digital Services of our Marketing Cloud to provide support in the deployment of email campaigns and related landing pages. This role executes the process of email campaign deployment from receipt of stakeholder’s creative assets through the actual deployment of the campaign. This includes coding HTML emails, SQL statements, amending code within emails which manages dynamic content, testing for functional and rendering quality, executing the test send, managing the client approval process, preparing the subscriber list and scheduling the deployment in the Salesforce Marketing Cloud application.

Responsibilities

• • Collaborate with Trailhead Marketing Program Leads, Technical Producers and Design Consultants to manage, create and deploy campaigns on behalf of Trailhead.
  • Ensure that regularly-scheduled sends are completed in a timely fashion, and that unscheduled sends are executed in accordance with pre-agreed client deadlines.
  • Upon receipt of stakeholder-approved final creative assets:
  • Prepare Photoshop files as required, slicing/resizing images
  • Manage stakeholder assets
  • Build emails using Salesforce Marketing Cloud templates
  • Create HTML paste emails using HTML and inline CSS
  • Perform campaign-specific quality assurance testing to validate functional and rendering performance.
  • Manage stakeholder revision and approval process through the deployment of test sends.
  • Manage subscriber data, import and segmentation using a combination of tools and database queries.
  • Schedule deployment in application and provide scheduling completion communication to stakeholder.
  • Monitor the campaign post-deployment to validate completion

Requirements

• • • • Salesforce Marketing Cloud experience a MUST
      • Ampscript Proficiency
      • Hands-on experience with HTML, CSS and Adobe Creative Suite
      • Experience with SQL and relational data
      • Knowledge of Internet development technologies (HTML, XML, Web Services, web development tools etc.)
      • Knowledge of Microsoft Office programs
      • Strong written and verbal communication skills
      • Impeccable eye for detail
      • Strong organizational skills
      • Familiarity with pulling Salesforce reports to generate sending lists
      • Salesforce Marketing Cloud experience required
      • Salesforce Marketing Cloud certification is desired

  Posting Statement

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Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.